{
 "naam": "Hallorn Ranglijst online-retail",
 "status": "meting",
 "meting": "2026-10-19",
 "antwoorden": 150,
 "vragen": 50,
 "herhalingen_per_vraag": 3,
 "methode": "https://hallorn.com/nl/methode/",
 "bron": "https://hallorn.com/nl/ranglijst/online-retail/",
 "correcties": "https://hallorn.com/nl/correcties/",
 "licentie": "CC BY 4.0",
 "licentie_url": "https://creativecommons.org/licenses/by/4.0/",
 "naamsvermelding": "Hallorn (hallorn.com)",
 "licentievoorwaarden": "https://hallorn.com/nl/voorwaarden/#art13",
 "disclaimer": "https://hallorn.com/nl/methode/",
 "let_op": "Gemeten met het eigen AI-systeem van Hallorn. Een plek is geen oordeel over kwaliteit.",
 "kolommen": [
  "plek",
  "merk",
  "procent_genoemd",
  "marge_laag",
  "marge_hoog"
 ],
 "rijen": [
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   "plek": "1",
   "merk": "bol",
   "procent_genoemd": "36,0",
   "marge_laag": 26,
   "marge_hoog": 47
  },
  {
   "plek": "2",
   "merk": "Coolblue",
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   "marge_laag": 25,
   "marge_hoog": 43
  },
  {
   "plek": "3",
   "merk": "MediaMarkt",
   "procent_genoemd": "22,7",
   "marge_laag": 14,
   "marge_hoog": 32
  },
  {
   "plek": "4",
   "merk": "Expert",
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   "marge_laag": 4,
   "marge_hoog": 19
  },
  {
   "plek": "5",
   "merk": "Amazon.nl",
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   "marge_laag": 5,
   "marge_hoog": 17
  },
  {
   "plek": "6",
   "merk": "Zalando",
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   "marge_laag": 3,
   "marge_hoog": 17
  },
  {
   "plek": "7",
   "merk": "Wehkamp",
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   "marge_hoog": 13
  },
  {
   "plek": "8",
   "merk": "Vinted",
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   "marge_laag": 1,
   "marge_hoog": 11
  },
  {
   "plek": "=9",
   "merk": "Action",
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   "marge_laag": 1,
   "marge_hoog": 9
  },
  {
   "plek": "=9",
   "merk": "IKEA",
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   "marge_laag": 1,
   "marge_hoog": 10
  },
  {
   "plek": "=9",
   "merk": "Marktplaats",
   "procent_genoemd": "4,7",
   "marge_laag": 1,
   "marge_hoog": 10
  }
 ]
}